The Moral Imperative

Dr. Azim Shariff of the Culture and Morality Lab (CaML), University of Oregon, discusses the challenges humans have in addressing climate change as a moral imperative. Dr. Shariff provides insight on the psychological basis for why individuals have difficulty in both associating climate change with their actions and viewing climate change as a critical threat to themselves and their peer groups. He concludes his interview with suggestions on how communicators can connect the causes and consequences of climate change with people's actions and lifestyles, in efforts to inspire action toward addressing the global issue.

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